Darbo aprašymas

Work with marketing analytics tools for tracking and optimization purposes.
Contribute to the development and maintenance of client acquisition journey mapping.
Analyze marketing data, campaigns, and channels to optimize ad spending.
Conduct experiments and A/B tests of campaign structures for effective optimization.
Create reporting dashboards that provide data-driven insights for business stakeholders.
Oversee business accounts and ensure seamless integrations with advertising partners.
Conduct market research to identify fresh ideas and growth opportunities.
Collaborate with external partners and cross-functional teams (analysts, product, and technology).

Reikalavimai

A minimum of 1 year of experience working with marketing data.
Proven expertise in utilizing web/app analytics platforms.
Proficiency in SQL databases for effective data handling.
Proficiency in at least one data visualization tool, preferably QuickSight or Looker Studio.
Understanding of events, cross-device journey mapping, and mobile attribution.
Ability to conduct A/B testing and statistical experiments for marketing campaign optimization.
Practical experience working with proprietary administrative CRM systems.
Knowledge of digital marketing channels and their key performance indicators.
Experience in managing business accounts of advertising networks (Google, Meta, etc.).
Proficiency in Excel or spreadsheets for data manipulation and analysis.

Įmonė siūlo

Corporate medical insurance.
Reimbursement of English language courses expenses partially.
Reimbursement of sport center's subscription expenses partially.
Covering expenses for participation in professional events.